Strategy. Creativity. Tenacity.

I specialize in building powerful brands through data analysis, strategic planning, cross-functional collaboration, and innovative writing. With over 7 years of diverse experience across B2B and B2C marketing, I’ve consistently driven subscription and membership growth.

  • Adobe Campaign

  • Litmus

  • MailChimp

  • Constant Contact

  • Tableau

  • CRM

  • Copywriting

  • Editing

  • Adobe Creative Suite

  • HTML/CSS

Member Wrapped 2024

Working cross-functionally with Data & Analytics and Creative Services, I led the ideation, creation, and execution of the premiere USTA Member Wrapped email sent to 240k USTA League Members across 17 sections.

Marketing That Wins.

Driving growth through strategic thinking, data analysis, branded copywriting, and innovative design.

2023 League Captain Pilot Program

Audience Size: 2.7k

Copy, Design, Segmentation: Rebecca Causey Batson

2024 Community Tennis Newsletter

Audience Size: 452k

Copy, Design, Segmentation: Rebecca Causey Batson

2024 Pro Tennis USTA Member Invitation

Audience Size: 489k

Copy, Design, Segmentation: Rebecca Causey Batson